Two days of wind, water and well-being on the lagoon
On the last weekend of October, Praia da Baleia celebrates something new. For the first time, the Baleia Wellness Festival brings yoga, breathwork, kitesurfing, regional food and sunset music together at Villa Lagoon, where calm lagoon water meets the open Atlantic.
It is a weekend for athletes and families, for people who love healthy living and for the community of Baleia itself. You can start the day with sunrise yoga in knee-deep water, ride the trade wind in the afternoon and end around the bonfire with live music.
“Connection, self-care and good winds: the celebration of well-being at Praia da Baleia.”
What the festival stands for
Four pillars
I
Well-being & sport
Open yoga, meditation, functional training on the sand, and kitesurf and wingfoil clinics on the lagoon.
II
Sustainability
Zero waste, proper waste separation and environmental education to protect Baleia's coast.
III
Conscious entrepreneurship
Room for local producers, the creative economy and healthy regional gastronomy.
IV
Culture & sunset sessions
Live MPB, reggae and surf music, live painting, and a shared bonfire to close the day.
Why Baleia, why now
A coast on the rise
Praia da Baleia is one of the last authentic stretches of the Ceará coast: about four kilometres of open sand, dunes, lagoons and steady wind, without high-rises or mass tourism. A new four-lane road from Fortaleza now makes it easy to reach, and it lies halfway between Fortaleza and Jericoacoara.
A fishing village on the western coast of Ceará, in the municipality of Itapipoca. Open sand, dunes, palm trees, lagoons and a wind you can count on.
An authentic coast on the rise
Baleia has about four kilometres of open beach. At low tide the sand stretches far out and the water turns into a mirror. There are no high-rises, no crowded boulevards and no mass tourism. You'll find fresh fish and seafood, açaí and Brazilian barbecue with a view of the ocean.
The region is changing quickly. A new four-lane road from Fortaleza has made the drive shorter and more comfortable, and Baleia sits halfway between Fortaleza and Jericoacoara, the coast's best-known destination. More and more kitesurfers, families and second-home buyers are discovering the village, while it keeps its calm character.
The steady trade wind makes Baleia a natural kitesurf spot, with Mundaú's river mouth and the flat water of Lagoa do Mato close by. Late October falls in the heart of Ceará's windy season.
Getting there
Easy to reach
≈ 2.5 hby car from Fortaleza and its international airport (about 175 km), via the new four-lane road
Halfwaybetween Fortaleza and Jericoacoara along the Costa do Sol Poente
≈ 50 kmfrom the centre of Itapipoca, about 45–60 minutes by car
Boutique lofts on the wild coast of Ceará, just 60 metres from the beach and a ten-minute walk from the village centre. One- and two-bedroom lofts, fully equipped for short and longer stays, and room for groups of up to 22 guests.
Want your pousada listed here? Get in touch via WhatsApp +55 (88) 98121-3117.
Partnerships
Connect your brand to a conscious lifestyle
The Baleia Wellness Festival puts your company in front of an audience that values health, nature and responsible consumption, in one of Ceará's most promising coastal regions. More than 150 active participants are expected in the workshops and sports experiences.
Sponsorship packages
Breathe & FeelR$ 10.0006 packages available
Logo on digital material and the official site
Presence on the official photo backdrop
Real-time Stories & Reels
Activation stand at Villa Lagoon
Mention by the presenter at the Sunset Sessions
Highlight in TV coverage (Rota Ceará)
Reserved VIP lounge
Stretch & MoveR$ 30.0002 packages available
Logo on digital material and the official site
Presence on the official photo backdrop
Real-time Stories & Reels
Activation stand at Villa Lagoon
Mention by the presenter at the Sunset Sessions
Highlight in TV coverage (Rota Ceará)
Reserved VIP lounge
“Presented by” naming
Connect & Live · MasterR$ 100.0001 exclusive package
Everything in Stretch & Move
Exclusive event signature: “Presented by”
Naming rights for a themed area
Presence at Villa Lagoon
Ways to show up
Stands & lounges
Areas for exhibition, product trials and customer contact.
Structures
Visibility on entrance arches and photo backdrops.
Stage & digital
Mentions on stage, videos on the big screen and joint social posts.
Naming rights
Your name on a themed area, such as the yoga tent or relaxation lounge.
TV Ceará
Special coverage in the Rota Ceará programme on open and digital channels.
Sport & travel media
Kitesurf and wingfoil portals, travel and lifestyle magazines and blogs.
Creators
Ambassadors from water sports, integrative health, travel and sustainability.
Live coverage
A dedicated team capturing content for social media and future editions.
Organisation & partners
Be part of this transformation
Presented by Baleia Wellness Festival & Villa LagoonOfficial TV coverage: TV Ceará · Rota CearáExpected support: Prefeitura de ItapipocaExpected support: SEBRAE CearáCommunity & merchants of Praia da Baleia
Let us know you're coming and which activities interest you. After you fill in the form, you send your registration to the organisation with one tap on WhatsApp.
Obrigado!
One more step: send it on WhatsApp
Your registration is ready. Tap the button to send it to the festival team; it is complete once that message is sent. If WhatsApp doesn't open, copy the text and send it to +55 (88) 98121-3117.
